Layout Solutions, Inc.

Print ads: Expensive & hard to quantify value

Print ads are more of a "shotgun" method of advertising. Some of the drawbacks:

• Expensive
• Hard to know if they're being seen
• Hard to calculate effectiveness & actual dollar value

Web ads: Low initial cost & easy to quantify value

With Web advertising, you:

• Only pay when someone clicks on your ad
• Can target very specific customers
• Can show your ads to customers actively searching for your product/service
  
• Can track exact number of:
  • Ad views
  • Ad clicks
    
  • Sales/leads generated
    
• Can easily quantify the exact value of your ads